Don’t let the Negative SEO Assassin kill your website!
About a month ago, SEO operatives were abuzz about the latest stick in the eye from Google. Once again, the nefarious beast Penguin was unleashed in a refreshed 3.0 version to basically check up on sites that had been previously penalized to see if they have gotten their act together. Of course newer sites were also scrutinized and fell under the Penguin axe if found lacking. Some conspiracy theorists even claim that Penguin’s pal Panda tagged along to create some havoc as well. Who knows? Matt Cutts never tells us exactly what Google is doing, so speculation runs rampant and we either bemoan the ramifications of shoddy SEO or rejoice when our websites jump in the rankings. Who ever thought that SEO could be so cloak and dagger?
What Is Negative SEO?
Now some SEO magicians who had their websites obliterated from the rankings staunchly have claimed that they were operating under the strict graces of Google. So how could their sites have tanked so badly? Well, one possibility is that they, or their sites to be specific, were the victims of Negative SEO. Pray tell, what is Negative SEO you ask? Let me lay it out for you. Negative SEO is when a competitor, rival company, malicious SEO dweeb, etc. directs some nasty spammy links to your site, usually in horrendous quantities, for the sole purpose of torpedoing your website’s Google rankings. It can even be accomplished inadvertently when links are purchased from not so reliable sources that claim to have “Penguin friendly” or “Google safe” links but in reality are selling, to put it bluntly, nothing but crappy links that Google will spot like a dog turd in the snow. Continue reading
Video may have killed the Radio Star, but not Local SEO!
Video Marketing for Local SEO has been all the rage for the last few years. Something about creating a Page 1 presence on Google within a relatively short period of time and with minimal effort is very attractive, particularly considering the alternatives. And who doesn’t love watching short entertaining videos? Much better than reading a boring old blog post like this one. So the benefits compared to traditional search engine marketing and ranking are numerous, but we are going to narrow it down to the top 5. Or at least they are 5 important benefits if there is a better one you think we missed. So here we go, the 5 benefits of Video Marketing for Local SEO.
5 Benefits of Local Video Marketing
Videos are usually easier to rank for local keywords. Local SEO has ranked many a website for local long tail keywords, but it does not happen overnight. In fact, it is not unusual for it to take 2 to 3 months or longer to go after moderately competitive keywords, particularly if your site is new. The nefarious Google Sandbox has left many new sites in limbo for the first 30 days, sometimes longer. Yes, it can be done more quickly using those infamous “Black Hat” tactics, but good luck holding on to those rankings. Videos, on the other hand, can often be ranked for moderately competitive local keywords much sooner. In fact, for non-competitive keywords, it is not unheard of to be able to rank a video on Page 1 in a day or two, and in extreme cases in minutes! But generally speaking, if optimized properly a new video can be ranked much more quickly than its website counterpart for the same keyword. Continue reading
Here are 5 killer SEO tips!
This week I am kind of busy working on some Local SEO projects, but I still wanted to get some useful info out to my loyal readers. I started thinking about some of the tips that I have picked up fairly recently pertaining to maintaining and optimizing my websites, and I thought for this post I would share a few that you may not be familiar with. You know what they say, that if you can get at least one good idea out of a book, article, etc., then it was worth the effort to read it. So, I basically have a one in five shot to make this read worth your while. So, without further delay, following are 5 ways that you can help to enhance the SEO of your website or blog. Let’s get going.
Here are your 5 SEO tips
Link your photos back to your domain. When you imbed a photo or graphic on a page or post, a default link is created that links it to a page just for that photo with no navigation options. Try clicking on a photo on most websites and you will get a page showing just that photo. This is set up by default in WordPress and other platforms. To avoid this, when you insert the photo into your WordPress post or page, edit the photo by clicking on its’ upper left corner. Change the default setting where it says “Link To” to “Custom URL Setting”, and then change the default link to a link back to your domain. You can link the photo to your homepage or any other page that may be relevant. This keeps someone from navigating away from your site when they click on a photo, where the only option is to click the back button or move on to another site. This can potentially increase your Bounce Rate. If your images are indexed traffic could be directed to the non-navigable page as well. The default link can also be disabled via various means, including a plugin or having your web developer do it. Continue reading
Is having the freshest produce in town a good Unique Selling Proposition?
Often as a Local SEO Consultant I am asked to help businesses drive traffic to their websites. That’s pretty much what we do in a nutshell. And there are many posts on this blog site that delve into the ways that is achieved. But once traffic arrives on your landing page, or your blog post, or your super- duper “Welcome To Our Company” page, what then? Your website is not like a spider’s web: traffic is not going to stick just because it is there. You need to give traffic a reason to hang around. You need to give it a reason to want to do business with your company instead of one that has a website on one of the other nine first page search engine results. You know what I am talking about. You need a Unique Selling Proposition, and you need it fast!
Unique Selling Proposition and Local SEO
Yes, we have talked about USPs in several articles going way back in the archives. But it seems to be a subject that is lost on many businesses, so I will revisit my old friend. When creating a USP, the emphasis should be on “unique”. What makes your business stand out above the crowd? What makes your business the one to do business with above all others? In other words, why should I buy from you instead of Bill down the street? Continue reading
Don’t fall victim to SEO Overload
The Internet is a wonderful thing. There is so much information, much of it free, coming at you at the speed of light, unless you have a slow internet connection. And in the world of SEO, the information available can be overwhelming. Blog sites, forums, emails, videos, webcasts, podcasts, e-books, white letters, well, the list goes on and on. How do you keep up with all of this stuff? It would be literally impossible to keep up with all of the information coming at you, even if you made it a full time job. You would have to get up at the crack of dawn, brew a big pot of coffee, and read, read, read all day long. And by the second day it would be skim, skim, skim.
With so many facets of SEO and Internet Marketing, some kind of strategy must be devised to give proper attention to each component. So how do you do it? How do you stay up to date with SEO, Local SEO, Social Media Marketing, Content Marketing, Video Marketing, Email Marketing and all of the other forms of Internet Marketing? Take a speed reading course? Unless you are one of those types of people that can read as fast as you can turn a page, it won’t help nearly enough. So let’s take a look at some basic strategies that you can implement to handle the influx of information contributing to SEO Overload. Continue reading