This week I am kind of busy working on some Local SEO projects, but I still wanted to get some useful info out to my loyal readers. I started thinking about some of the tips that I have picked up fairly recently pertaining to maintaining and optimizing my websites, and I thought for this post I would share a few that you may not be familiar with. You know what they say, that if you can get at least one good idea out of a book, article, etc., then it was worth the effort to read it. So, I basically have a one in five shot to make this read worth your while. So, without further delay, following are 5 ways that you can help to enhance the SEO of your website or blog. Let’s get going.
Here are your 5 SEO tips
Link your photos back to your domain. When you imbed a photo or graphic on a page or post, a default link is created that links it to a page just for that photo with no navigation options. Try clicking on a photo on most websites and you will get a page showing just that photo. This is set up by default in WordPress and other platforms. To avoid this, when you insert the photo into your WordPress post or page, edit the photo by clicking on its’ upper left corner. Change the default setting where it says “Link To” to “Custom URL Setting”, and then change the default link to a link back to your domain. You can link the photo to your homepage or any other page that may be relevant. This keeps someone from navigating away from your site when they click on a photo, where the only option is to click the back button or move on to another site. This can potentially increase your Bounce Rate. If your images are indexed traffic could be directed to the non-navigable page as well. The default link can also be disabled via various means, including a plugin or having your web developer do it.
Use a Plugin to reduce bounce rate. As I mentioned in a previous post, you can use the “read more” tag to encourage traffic to click to another page to finish reading a post and reduce the bounce rate of your site. Another method is to use a plugin called Reduce Bounce Rate (how did they come up with that name?). It basically lets Google know that there is activity on the landing page of your site so that if a visitor leaves without venturing on to another page, it won’t be counted as a bounce. You can set the time increments that the plugin reports to Google that there is interaction on the page so your site gets “credit” for that time on site. Since using it with my websites I have noticed a substantial decline in the Bounce Rates as well as an increase in the Average Session Durations. If you follow the link to the website it will go into more detail about this great WordPress plugin.
Link out to an Authority website. It is said that you are known by the company you keep and it is the same with websites. Google loves authority sites and if you can get a link from one it will help your website’s rankings a lot, especially if it is from a relevant website. But if you can’t get a link from an authority site, why not link to one? Linking to an authority like Wikipedia for example can give you some “street cred” with Google and show that your site is not devoid of relevance in the search results. Make sure the authority site that your site links to has content relevant to your own and it will go a long way in establishing trust for your site. That is, as long as your website provides good solid content.
Link back to your embedded video. I just suggested that you link out to an authority website, and YouTube certainly qualifies as an authority site. Of course there are other sites where you can host your videos, but YouTube is the Big Kahuna. If you use the excellent content strategy of embedding videos on your blog or website, which Google loves, take the extra step of linking back to your own videos from within the content of that post or page. Work the name of the video into your content and use it as the anchor text for the link. This will not only provide a link to an authority site, but will also provide a valuable inbound link for your video, which can help it’s ranking on YouTube as well as Google.
Eliminate the juice draining links in the footer of your theme. You’ve seen them, those pesky links at the bottom of your installed theme, usually linking to the theme developer’s website. Why give your hard earned link juice to some theme building nerd just because he snuck a link in at the bottom of your site? No way, Jose! Remove those links by going to the Editor in WordPress (under Appearance) and go to the Footer template. One option is to just delete everything in the Footer if you are not using it for navigation. If you are, you can delete just the offending link(s) by following this video.
Maintain the SEO of your website
So, in conclusion I have shown you five ways that you can improve the On-Site SEO of your website. Hopefully at least one was new to you. Are any one of these tips earth shattering? Will any one of them propel your website to Page 1 if it is not already there? You already know the answer to those questions. But maintaining and improving the SEO health of your website is part of a comprehensive Local SEO program, and these tips can help you optimize your site to the fullest extent. And in combination with the other tips that you will find on this blog site, first page of Google is not as unobtainable as it may seem. If you would like help climbing Mount Google, be sure to schedule a Free 30 minute consultation.