It is one thing to know that you need to create good quality content and get it out to the proper channels so that the world can read it, and another to actually write it. I am sure that we all have at one time or another sat down to write that Pulitzer quality article on SEO or Mobile Marketing or whatever your niche market is, and the words were just not flowing. You know what the topic is, you kind of know what you want to say, but darn if the fingers just aren’t tapping out that content masterpiece. Well fear not my Content Marketing Warriors. Today we are going to look at 6 tips to help you get your pearls of wisdom out to the masses.
Create Content a Little Bit Every Day
Don’t wait until the last minute like you did in High School to write that essay. Discipline yourself to write so many words each day. Even if it the quality is not so magnificent the first time around, if you get it started you can always go back and edit as the piece progresses. Often it is much easier to re-write an article than to start from scratch, so just start getting it on paper and fine tune it at the end.
Update Old Content
If you have been Content Marketing for some time, particularly if you have a blog, no doubt you have some old articles that could use some updating. SEO is a good example. If you were to read an old SEO article, with all of the Google Panda and Penguin updates, there are no doubt a few things that could be brought up to date. And that holds true for any niche. Go back and read some of your old articles and other content and see if there is something that you can change or add that will make it more relevant and up to date as a new article.
Share Ideas and Content
There are a lot of hubs to gather and exchange ideas and information: forums, social media, blog comments, video comments, water coolers, etc. Getting together with like-minded professionals on a periodic basis to exchange ideas is also as great way to gather content. If you are stuck on coming up with an article topic, ask one of your associates or fellow employees. Somebody that you have direct or indirect contact with has a smoking topic for your next article. You just have to keep your feelers out.
Use the News for Content Marketing
Ideas are flowing around us at all times and News is delivered via many mediums. With videos, articles, emails and webinars, it’s hard not to learn something new every day. Why not use that new found knowledge to write interesting and informative articles? If Matt Cutts announces a new penalty for websites, write an article on how that will affect SEO. If you learn of some new software that will make keyword analysis a breeze compared to Adwords Keyword Tool, write a review. Not only does it help with your Content Marketing, but it helps to establish you as an expert or authority in your niche.
Steal, I Mean, Borrow Ideas from other Content Marketers
Sometimes, no matter how much you scratch the old noggin, the ideas are just not flowing. Take a siesta and read some articles or posts from your contemporaries. Maybe a video blog or webinar will plant the seed for a terrific article. But whatever you do, do not steal content verbatim. Think of your article as one of those Hollywood movies that are “inspired” by actual events. The movie probably doesn’t bear any resemblance to the actual events other than the basic plot. That is how your article should be, covering the basic theme or points but using your own unique perspective and content.
If All Else Fails, Pay Someone to Write Your Content
There is no disgrace in paying someone to write your content. Heck, some of you may be even thinking that I should have paid someone to write this article. My point is, unless your full time job is writing, then you probably wear many hats, and sometimes the writing just doesn’t get done. Well fear not, there are numerous sources for quality content. But remember, you get what you pay for. So you can buy your articles from Fiver and probably get some spun article that may not make a lot of sense. You can go to a site like Textbroker and pay a little more and get better material. But your best bet at the highest cost is to find your own freelancer that can write in the style and with the quality you are looking for. Just remember, the writer you choose is representing you and your company, so don’t be stingy.
So there you have it. Six ideas to help keep your Content Marketing machine on full output. But if you need more help creating content or setting up your content marketing, contact Moore Marketing Systems for a free 30 minute consultation.