Category Archives: Local SEO

Local SEO is important to Rockford IL Businesses who want to show up on Google Page 1 for local searches for their products or services within their niche market.

Local SEO Killed… Part 2: Resurrection

Friendly Customer Service is Good Local SEO
Friendly Customer Service is Good Local SEO

Last week I went off on a little rant about my un-favorite internet service provider Comcast.  And yes, I am done being coy about the name of the company.  We discussed how Local SEO is dependent upon your local reputation of not only your product or service, but your customer service as well.  Clearly, as was evident in my previous diatribe, Comcast had dropped the ball in the customer service department.  In fact their product, in this case their internet service, was also lacking, which is what precipitated the whole ordeal to begin with.  None of this would have happened had I not called the support desk several times to resolve an internet service issue and had been finally convinced to change my package of services.  What was I thinking?

Since that article was written, I did make my way over to the service center to turn in the modem.  The impetus was my discovery that one of our TV cable boxes was not HD compatible, so I needed to exchange that box anyway.  It made it so much more palatable to justify my presence there as not being because of the internet modem fiasco, but because of the cable box exchange necessity.  Kind of like, “Oh, and while I’m here, I might as well turn in this internet modem that has been sitting around my office.”  And who would have thunk it, but while I was there, anticipating the worst, I would be pleasantly surprised by their Local SEO upgrade to: “Well, that wasn’t so bad”? Continue reading

Local SEO Killed By Bad Customer Service

Customer Service is part of the Local SEO Package!
Customer Service is part of the Local SEO Package!

OK, time for another rant.  If you have read any of my articles, you know that Local SEO is dependent on the reputation that a company has, particularly as it is exhibited on line.  This reputation is won not only by the quality of the product or service sold by the company, but also by the customer service provided by that company.  So, what happens when a company provides terrible customer service, to the point that they act as if they don’t care one whit about what their customers think about them?  I’ll tell you what, they develop a bad reputation and their Local SEO is severely compromised.

Here’s my story, and I’ll try to keep it brief, but probably not.  I was having some problems with my internet service provider about a month ago.  For some reason, they were blocking access to my business websites.  I could access them with another service provider, just not mine.  And it was not just from my IP address either.  But that is not the issue that prompted this rant.  While calling more than once to resolve this problem (happened two weeks in a row), they kept telling me that I was overpaying for my services and could save a significant amount of money by bundling my services, both internet and cable TV.

Local SEO begins to die a slow death

Against my better judgment, because somehow I knew they would screw things up (I’ve dealt with this company off and on for many years) I relented and changed to the packaged service.  While setting things up over the phone, the conversation turned to my internet modem.  I already owned one when this company took over service in our area, and my bill always reflected an owned modem, which meant no rental fee.  So when the customer service rep brought up the modem, I emphasized that I did not need a new modem as I already owned one.  I even told him to check my current account to see that it was reflected in my billing statements.  He assured me that the modem rental was removed from my package, and that we were good to go.  Well, you know where this is going, don’t you? Continue reading

Are Dashes In Domain Bad Local SEO?

Dashes are OK for roads, but what about Local SEO?
Dashes are OK for roads, but what about Local SEO?

Local SEO is all about being found on the internet locally, and when it comes to your business website, your domain name is front and center.  Should you have a branded domain name or a catchy or clever one?  Perhaps your domain should be an EMD (exact match domain) that goes after a specific keyword?  These are important questions that will not be covered in this article, although my personal opinion is to try for a clever domain name containing a keyword(s), such as “rockfordrockstattoos.com”.  And of course, dot com domains are still preferred due to the perception by many web surfers that it is the only type available.  But, I digress.  Once you have narrowed down the name and type of domain, there is still one question to be answered: should you buy a hyphenated or a non-hyphenated domain name?

No Impact on Local SEO?

First of all, Google does recognize hyphens as spaces in the URL, so it is not an anomaly to use them in a domain name.  In fact, if you are reading this post on its own page rather than the home page, you will see that the name of the post is hyphenated in the URL, which is done automatically.  Many SEO consultants believe that having hyphens (or dashes) in the main domain name has no measurable impact.  One consultant whose article I recently read insisted that hyphens were actually necessary since Google cannot read individual words in a domain name without them (I disagree and will dispute that contention shortly).  However, others have attested that having hyphens can reduce the ranking of a website compared to a non-hyphenated version.  Continue reading

Local SEO Depends On Keyword Research

Local SEO uses spy tactics for keyword research
Local SEO uses spy tactics for keyword research

Local SEO is often thought of as the art of ranking in search engines for the keywords that most people Google when searching for a particular product or service.  For instance, if someone needs a plumber and they live in Rockford, then they will probably use the search term “Rockford plumber” or “plumber in Rockford” or something similar.  These are obvious choices for a plumber or plumbing business to want to rank for.  But are the obvious choices the only keywords that your business should be going after in the SERPs?  No siree, Bob!  There are likely many long and longer tail keywords that your business could rank for, and although each one may not produce much search traffic, in total they could represent more traffic than the main keywords.

So, how do you find these local long tail keywords to add to your Local SEO program?  There are several sources or tactics that you can implement, and we are going to briefly cover a few of them to help you jump start your keyword research.  The best part about these tactics is that they are FREE, and can be implemented with the resources provided by Google.  What a deal!  So let’s jump in and start researching those keywords. Continue reading

Silo Content For Better Local SEO

Local SEO works better with Silos
Local SEO works better with Silos

My first exposure to a silo was when I was 12 on my Uncle’s ranch.  He had a grain silo for the livestock and he wanted me to climb to the top and check to see how much grain was left.  When I looked down, it seemed like there was a lot of grain, so I told him so.  He didn’t seem to care for that report, and responded that there wasn’t much in there to begin with, so how could there be a lot now?  Well, little did I know that this early exposure to both a silo and my uncle would set the stage for my future introduction to Website Silos and Google!

So, how is a Website Silo like a grain silo?  Well, first, a grain silo is used to store content, in this case grain.  A grain silo also only stores one type of grain, and as you can imagine, dumping a lot of different types of grain into a silo would create an unmanageable mess.  The same two concepts hold true for Website Silos.  Website Silos are used to store specific types of content, usually pertaining to a specific keyword or topic, and mixing unrelated content would also create a mess as far as Google is concerned.  And like my Uncle who didn’t think there was much content in his silo, Google also will judge your Website Silo when deciding if it has enough relevant content to rank highly in the Search Engine Results. Continue reading