Duplicate Content Is Bad SEO

Who knows when the Content Burglar will strike!
Who knows when the Content Burglar will strike!

Surely you remember in high school being taught about plagiarism, why it is bad and what the consequences of copying someone else’s work are.  Or maybe you were too busy copying someone else’s homework and missed that lesson when it was being taught.

Regardless, you probably haven’t thought too much about plagiarism since your days of composing research papers; but if you own a website, it is something that you really need to be aware of.

When it comes to content on the Internet, plagiarized work is also referred to as duplicate content. And sadly, duplicate content happens all too often. What is duplicate content? It is content that is located in more than one place on the Web. In other words, the same content may be found on more than one website.

Duplicate content is not only wrong, but can cause some pretty serious SEO problems for your website.

The Effect of Duplicate Content

Duplicate content can have a serious effect on your SEO efforts. When search engine spiders crawl web pages, content is one of the biggest things they are assessing. This content helps to rank a website. If more than one website has the same content, the offending site won’t rank well or could be banned.  The site is marred as being an un-reputable source of quality and unique content. Of course, this can have some pretty serious effects on your business – in a negative way.  Yes, Google will be able to ascertain which site’s content was the first to be published and may not penalize your site if it was first, but do you really want to take the chance?

Checking Your Content

Since duplicate content can have a serious impact on your website, it stands to reason that you want to make sure that the content you put on your site is unique. In order to do so, you’ll want to check to see if it has been duplicated anywhere on the Web.

How do you check for duplicate content? It’s actually pretty simple. Before checking, the first thing you’ll want to do is make sure that the content you create for your site is unique. In other words, no creative borrowing.  It is OK to get inspiration from other sources of content on the web, but make sure that you make it your own by making it unique.

Once you create your content and post it to your site, head over to CopyScape and check out your content to see if anyone has stolen it.  CopyScape will check the web to see if any other websites are displaying your content.  This is something that you will want to do on a regular basis, as there is no telling when the Content Burglar may strike.

Dealing with Duplicate Content

If it turns out that your content has been duplicated, you are going to want to deal with the issue immediately. The best way to deal with duplicate content is to take a look on WhoIs to locate the owner of the site that you found your content on and how to contact him or her. Once you locate the site owner, get in touch and politely ask that the content be removed. Provide evidence that the content is yours and that you have proof that it has been copied.

When contacting the site owner, make sure that you mention that you will report the issue if it is not dealt with in a timely manner. If not resolved, the best way to deal with such an issue is to get in touch with the site owner’s hosting company. Make sure that you make it clear that this will be your plan of action, should the content not be removed with all due speed. Kind of like, you want this done yesterday.

If the content is not removed, follow through by reporting the issue to the hosting company. If the site owner doesn’t remove the duplicated content, the hosting company will move pursue the issue, possibly shutting down the site if not resolved.

So there you have it.  Avoid duplicate content by making sure that your content is unique and checking to make sure that no homework stealers, I mean Content Burglars are using your primo content as their own.  This makes for good SEO and Content Marketing.  If you would like assistance with your Content Marketing, please contact Moore Marketing Systems today.