Unless you are new to SEO and just started using the Internet, you are most likely aware of YouTube. Not only is this site the place you go to when you want to find a video about, well, anything, it is also the go-to place to gain practical and valuable information. Believe it or not, this video broadcasting site is one of the most widely used search engines on the World Wide Web! In fact, YouTube’s “internal” search engine is the number two search engine in volume, only behind Google.
What does this mean to you, as a business owner and SEO? It means that you should be taking advantage of the benefits of YouTube, and if you aren’t, you need to get on the YouTube marketing bandwagon right away.
Why is this video sharing site so important to online marketing? Because it is an easy way to make a powerful statement and because it is a fantastic way to boost your search engine optimization efforts. Yes, you read that right; YouTube has an incredibly powerful effect on our SEO efforts. Why and how so? Keep on reading to find out the connection between SEO and YouTube.
The SEO/YouTube/Google Relationship
As previously mentioned, it is common knowledge that the most widely used search engine is Google. What does Google have to do with YouTube? The owners of Google actually own YouTube. So, it only stands to reason that Google has an affinity for YouTube videos. Posting relevant videos related to your business on YouTube that are optimized for the keywords you are targeting can produce highly ranked search engine results on Google for those videos. Obviously, keyword research should be conducted first to target those keywords that are not too competitive but still produce reasonable traffic.
SEO Requires Fresh Content
One of the most important things you can do for your website is to add fresh content on a regular basis. In fact, that is one of the key elements that Google looks for when ranking websites. The powerhouse search engine has stated that fresh content impacts 35% of searches. This means that the more fresh relevant content you post on your site, the higher your rankings will be. Posting new videos on YouTube and then embedding them on your website is a great way to add fresh and unique content to your website.
People Watch Videos
Not only does Google like videos, but so do people. In fact, people are more apt to watch a video than they are to read an excerpt of text that shares the same exact information. Posting videos to your site automatically draws in more viewers and will keep them on your site longer, which has a dramatic impact on your SEO results and the overall success of your website.
Easy to Optimize
All videos that are posted to YouTube are automatically tagged and indexed. This means that you will have a greater chance of being located when your targeted audience searches for those generated keywords. But you should not rely on the automatic tags generated by YouTube if you want to optimize your videos for your targeted keywords. In fact, just as with your content on your website, you need to optimize your videos in key areas: the title, the description and, of course, the tags. And optimizing YouTube videos is actually an easy task. When you edit the video, there are dedicated boxes where you can insert the text for each of the three. Here are some quick optimization suggestions for each, although there are many more that could fill an e-book on their own:
– For the title, include your Primary Keyword Phrase as well as your Secondary Keyword Phrase.
– In the description, put as much content as you can. YouTube allows up to 5,000 characters and prefers that you use most, or all, of that limit. Also be sure to include all of your keywords, but don’t repeat them.
– Create at least 10 keyword tags and more if you have them.
As you have learned, YouTube is an extremely powerful and effective tool to help augment your SEO efforts. In fact, if you aren’t using YouTube for your SEO efforts, than you are missing out on a great opportunity. Are you wondering how to successfully implement SEO and YouTube together? Contact Moore Marketing Systems today and we’ll help you to create a YouTube campaign and provide SEO Help so that you can start reaping of the benefits of this video sharing site.