When you have a blog on your website, you have a responsibility to keep it up. Content Marketing requires regular posts on meaningful topics at regular intervals. The right topics for your blog can make your rankings increase in the search engines for important keywords as well as provide your users with relevant information. If you do not carefully consider your topics, however, it could have a negative impact on your rankings and even turn customers away. How do you know how to choose the right topics for good Content Marketing? It’s simple with a few easy tactics.
Content Marketing is Obvious!
Let’s start with the obvious. Take a look at your products or services and think about what your customers might need to know about them. Are there value added benefits or services that would be important for them to know about? Maybe you can write a troubleshooting article or a “how-to” lesson that they can use? Anything that is beneficial to your customers that directly relates to your company or product is a great place to start. Customers look to blogs as an area of expertise. If you can portray yourself or your company as an expert, it can put you head and shoulders above the rest.
Content Marketing for Rankings
While your blog is meant to provide an enhanced user experience for your customers, it is also a way to boost your Search Engine Optimization (SEO). Take the time to do your research to find the prevalent keywords in your industry. If you are not ranking high for these keywords, then your blog can help you get there. Start basing your topics on the appropriate keywords in order to get the search engines to crawl your website and start ranking you among your competitors. If you are already ranking high for your industry keywords, don’t give up! If you do not provide fresh content for the relevant terms, you could slowly start to lose ranking.
Market Breaking News
Any type of breaking news, product introductions, or staff changes can also be used in your Content Marketing campaign . However, don’t limit yourself to your own company, go industry wide when you consider topics. Has something dramatically changed within your industry or was there some new innovation released recently? Use breaking news in your Content Marketing to draw attention to your company by writing an expert blog on the topic.
Spy on your Competitors
Don’t be afraid to see what your competitors are writing about. While you should never write exactly what they write, which is plagiarism, you could use their articles as a starting point for ideas. Maybe you have a different point of view or even a subtopic that comes to mind when you read their posts. Expand on their ideas or take them in a whole different direction. An don’t limit yourself to just reading their current blog posts. Dig into their archives to get even more topics for your own blog which leads into our last tactic.
Update Old Content
Take a look back at your own archives for even more ideas. Chances are things have changed in the past year or so, which may provide an opportunity for you to update or put a different spin on a topic that has already been written about. Most people only look at the most current blog posts, so don’t be afraid to use the archives to your advantage to write relevant updated content.
Content Marketing is an art as much as it is a science, and finding new ways to get fresh, relevant content out to your market is critical for good OnSite SEO. Google loves new, relevant content, and if you keep providing it, Google will reward your site pages with higher placings. If you would like help setting up your Content Marketing campaign, please contact Moore Marketing Systems today, or schedule a free 30 minute phone consultation.