If you are above ground and have a computer, a smartphone or any other technological device, undoubtedly you have heard of social media. Heck, you likely have your own personal accounts on several social media platforms.
On a personal level, social media platforms like Facebook and Twitter are a fantastic way to stay in touch with friends and family. How many people have you connected with on these sites?
While there are many benefits of using such sites, as a business owner, are you aware that there are some pretty impressive benefits of using social media for your marketing efforts? Take a look at how many friends or followers you have on your personal accounts. Now, imagine how many friends and followers you could connect your business with.
The benefits of social media marketing for business are so great that if you aren’t taking advantage of them, your business could be missing out on some great opportunities. Big businesses with an international presence and local businesses alike are employing social media marketing. Pick up a container of yogurt or walk into a local restaurant and there’s a pretty good chance you’ll see the “Like Us on Facebook” logo somewhere.
Benefits of Social Media Marketing
But, what are the benefits of social media marketing for a business? Let’s take a look.
- Spreads the Word. Social media marketing allows businesses to get the word out about their products and services. And, not only are you able to spread the word around your local area, but you are also able to spread the word around your state, around the country and even around the globe!
- Boosts Website Traffic. By tweeting special offers or sharing links to blog posts on your website in your status updates, you can easily drive more traffic to your site. Make sure the information you are sharing is attention grabbing and useful and you’ll surely notice an increased flow of traffic to your site. More traffic = more sales.
- Builds Your Brand. Your brand is the cornerstone of your business. By sharing what your business is all about and what makes it different from other businesses in the same niche via social media, you can build your brand and keep your business in the forefront of your targeted audiences’ mind.
- Makes Your Business More Real. As funny as it may sound, the general public is more apt to do business with people than they are with a big business. In other words, people are more likely to purchase a product or service from a business that they know is run by regular, everyday people. Through social media, you can give a face to the name of your business and let consumers know there are real people behind the curtain of your business.
Interested in jumping on the social media marketing bandwagon but don’t know how to get started? We are ready and waiting to set up your campaign so that you can experience greater success.