Traditional forms of marketing certainly have created their fair share of success; however, in today’s world, traditional sales tactics – direct mail, telemarketing, the old ABC technique (Always Be Closing) and the like – have become quite antiquated. Why? – Because these traditional sales tactics try to close the deal as soon as a lead is made. They are considered cold, impersonal and even a bit, no make that a lot pushy. While there are some markets that still do benefit from these forms of sales and marketing, nowadays there has been a great shift in the world of sales towards Internet marketing.
What is Internet Marketing
Internet marketing is the “modern day” sales process. It uses the Internet in a variety of ways as a means to market, promote and sell products. An Internet marketing campaign often includes methods such as email marketing, social media marketing, and content marketing, all of which draw prospects and enter them into a sales funnel. This funnel introduces them to a product or service and continually nurtures them until they become buyers. Internet marketing has been around for some time, but in recent years, it has really become the bread and butter of sales and marketing.
Traditional Marketing compared to Internet Marketing
In simple terms, the goal of traditional marketing is to present potential clients with products or services and turn them into instant customers. Generally speaking, there really isn’t any nurturing with this type of marketing tactic. Basically, traditional marketing’s approach is to try to get people to “Buy Now”.
The approach of Internet marketing, on the other hand, doesn’t aim to turn prospective clients into definite clients with the snap of a finger, but rather it uses a more gradual approach that helps to build a relationship with potential clients and gain their trust. Now there may be some exceptions with low ticket items where a campaign aims at immediate sales conversion. But a more sophisticated Internet marketing campaign uses a Four Step Marketing approach in which platforms, offers, and automation are utilized in order to turn prospective customers into definite customers.
Why Internet Marketing is more Effective than Traditional Marketing
In the business world, the goal is to make as many sales as possible. However, when it comes down to it, not many people are sold on purchasing a product or service as soon as they hear about it. They need some convincing and in fact, they are less apt to purchase a product or service if they feel as if they are being pressured to do so.
The term that is often associated with buyers is “A to Z”. An A buyer is someone who is just beginning to think about buying something. As this potential buyer moves along the scale towards Z, she begins to research a product she is interested in and shops around. She continues to do research until she finds herself at the Z level of buying, where she is now ready to purchase the product.
Traditional marketing tactics often try to turn A buyers and intermediate buyers immediately into Z buyers. However, since most people aren’t ready to commit to a purchase so quickly, this approach to selling often fails. Internet marketing, on the other hand, utilizes a variety of techniques that cater to A through Z buyers. Tactics like email and social media marketing introduce a potential buyer to a product and allow them to become familiar with it. With regular exposure via email drip campaigns for example, the buyer is nurtured and eventually moves from being a level A buyer to a level Z buyer. Each campaign is tailored for prospects based on where they are in the buying scale. So ultimately, potential buyers are more apt to become definite buyers if their desire to purchase a product is nurtured based on their initial level of buying.
Internet Marketing The Proven Winner
While it may take a bit longer to get potential buyers to commit, Internet marketing has proven to be a more effective marketing approach than traditional forms of marketing. People generally like taking their time to make the best informed decision, and Internet marketing allows them to do just that. It is far better to go slow and steady and win the sale than it is to rush to closing and never finalize the sale.
If you are interested in learning more about the benefits of Internet marketing for your business and our Four Step Marketing System, contact us today or schedule a free 30 minute phone consultation on or site. We are ready and waiting to help with all of your Internet marketing needs.