You can gather a lot of Content around the Water Cooler
It is one thing to know that you need to create good quality content and get it out to the proper channels so that the world can read it, and another to actually write it. I am sure that we all have at one time or another sat down to write that Pulitzer quality article on SEO or Mobile Marketing or whatever your niche market is, and the words were just not flowing. You know what the topic is, you kind of know what you want to say, but darn if the fingers just aren’t tapping out that content masterpiece. Well fear not my Content Marketing Warriors. Today we are going to look at 6 tips to help you get your pearls of wisdom out to the masses.
Create Content a Little Bit Every Day
Don’t wait until the last minute like you did in High School to write that essay. Discipline yourself to write so many words each day. Even if it the quality is not so magnificent the first time around, if you get it started you can always go back and edit as the piece progresses. Often it is much easier to re-write an article than to start from scratch, so just start getting it on paper and fine tune it at the end. Continue reading
As an SEO Consultant, I know the importance of On-Site SEO and optimizing your website or blog so that it ranks for the keywords you want to show up for in the SERPs. As the previous Local SEO article emphasized, you probably want to go after local long-tailed keywords so that customers can find you when they are looking for your local products or services. And you want them to find you on Page 1, preferably near or at the top. But according to some SEO gurus, using long-tail keywords in your content is mandatory, and there are certain places where they must be inserted. All well and good, if your only “readers” are Google bots. But what about the human experience?
Does your SEO Consultant spin your content?
An e-book that I recently read got me thinking about that very thing. It professed that long-tail keywords must be in the title, headings and content of the article. But are we as webmasters so concerned about what Google thinks of our website and getting high rankings that we will ignore the underlying reason why we created the site to begin with? Websites are created for people, and how people engage with our sites is what Content Marketing is all about. So why do we “optimize” our content to make sure that our marketing keywords are strategically inserted even if it makes no sense or negatively affects the reader experience? Beats the heck out of me. So let’s take a look at two commonly employed SEO tactics that are not necessarily conducive to reader engagement. Continue reading
Who knows when the Content Burglar will strike!
Surely you remember in high school being taught about plagiarism, why it is bad and what the consequences of copying someone else’s work are. Or maybe you were too busy copying someone else’s homework and missed that lesson when it was being taught.
Regardless, you probably haven’t thought too much about plagiarism since your days of composing research papers; but if you own a website, it is something that you really need to be aware of.
When it comes to content on the Internet, plagiarized work is also referred to as duplicate content. And sadly, duplicate content happens all too often. What is duplicate content? It is content that is located in more than one place on the Web. In other words, the same content may be found on more than one website.
Duplicate content is not only wrong, but can cause some pretty serious SEO problems for your website. Continue reading
Don’t let a bad reputation haunt you!
When you were in High School, you probably had a reputation of some sort. Nerd, Jock, Brain, you remember. But now you are all grown up and you have invested a great deal of time, effort and money into your business. You have put a lot of things on the backburner in order to turn your dream of running a successful business into a reality. You have finally reached a point in your career where you feel like all of your hard work has paid off. You have created a brand, established yourself as an expert in your niche and you have come to the point where your business is able to pretty much speak for itself.
Then one day, you find that your sales are dwindling; you aren’t attracting as much business as you once were and you can’t help but wonder why. You are offering the same services as you always have, so what gives? Then you spot it; a negative review or two about your business from an irate customer who you wouldn’t be able to please, even if you offered your services on a gold plate with a silver spoon. It’s like being back in High School again, and someone is spreading malicious gossip behind your back.
The Impact of a Negative Reputation
Even if you have provided exceptional service each and every time, and you have 98 five-star reviews out of 100, those 2 one-star reviews and negative comments can have a huge impact on the success of your business. Continue reading
Finding good content for marketing will increase your sales!
When you have a blog on your website, you have a responsibility to keep it up. Content Marketing requires regular posts on meaningful topics at regular intervals. The right topics for your blog can make your rankings increase in the search engines for important keywords as well as provide your users with relevant information. If you do not carefully consider your topics, however, it could have a negative impact on your rankings and even turn customers away. How do you know how to choose the right topics for good Content Marketing? It’s simple with a few easy tactics.
Content Marketing is Obvious!
Let’s start with the obvious. Take a look at your products or services and think about what your customers might need to know about them. Are there value added benefits or services that would be important for them to know about? Maybe you can write a troubleshooting article or a “how-to” lesson that they can use? Anything that is beneficial to your customers that directly relates to your company or product is a great place to start. Customers look to blogs as an area of expertise. If you can portray yourself or your company as an expert, it can put you head and shoulders above the rest. Continue reading