Local SEO needs 5 Star Reviews
Local SEO is all about people. Your local business wants to attract the people who live in your town or city that want or need your product or service. And before they will patronize your business, they want to feel comfortable, no make that confident, that your business will provide an outstanding product or service at a fair price. And how do most people gain that confidence? They gain it by relying on referrals or recommendations from other people who have already done business with your company. Enter Online Reviews. Online Reviews can be the life blood of a successful business, or the downfall of an underperforming one. And Local SEO is intrinsically tied to Online Reviews because no matter how good your SEO is, if it leads customers to bad reviews of your business, your Local SEO will be a complete failure.
Believe it or not, people put a lot of stock in Online Reviews. In fact, according to a 2013 survey conducted by Miles Anderson, CEO of BrightLocal, 79% of consumers trust Online Reviews as much as personal recommendations. And 73% of consumers say that positive customer reviews make them trust a business more. So, is it any wonder that a strong Local SEO program should be proactive and not reactive? Here are some proactive tactics that your business needs to adopt to ensure that your reviews are 5 Star endorsements and not the proverbial sharp stick in the eye. Continue reading
Local SEO doesn’t work with this kind of Citation
So, some of you are wondering why citations are important for Local SEO. Isn’t a citation something you receive from a police officer when you are speeding or run a red light? Well, yes, that is one type of citation. But the ones I am referring to don’t penalize you for doing something wrong, they reward you and your business for doing something right! And they are so important for the Local SEO of your business, that if you aren’t obtaining them for your business you should receive a citation, and this time I am referring to the bad kind. Let’s jump in and talk about what citations are, why they are important to your Local SEO, and how you can make sure that your citations are “optimized” for the best results.
What Are Citations?
When you were in school and had to write a term paper, you were instructed to cite your sources. These citations told readers where to go to find the source of the information. Well citations for Local SEO work in a similar way. They are references or listings on the internet that mention your business and provide basic contact and background information. They may also include the all-important link back to your website. They are generally in directories such as Google + Local, Yelp, Angie’s List, etc. They can also be in local directories such as those for your local Chamber of Commerce or trade associations. Social Media citations are another source. Really, any online site that references your business Name, Address and Phone Number (NAP) would be considered a citation. Continue reading
Following is a scenario that highlights why Local SEO is important to your business. Let’s say your business offers local plumbing services, and a potential customer walks into her kitchen and discovers a geyser of a leak coming from under the sink. She tries to shut off the water supply, but the valve is old and rusty and she can’t manage to turn it, even with a big old wrench. In the meantime, the pool of water in the kitchen is getting bigger and deeper, and she knows she better either call a plumber or put on her bathing suit. She tries to remember where the phone book is, but then recalls she threw it out after her hulk of a husband did the old “tear a phone book in half” routine. Actually, he was pretty impressive. Anyway, it’s too bad, because you sprung for a nice half page listing in that phone book, but it won’t do you any good now.
Traffic Won’t Flow Without Local SEO!
Our maiden in distress grabs her cell phone, and starts searching the internet for a local plumber. She needs someone really local, because if a plumber doesn’t get to her house within the next 15 minutes, well, the fish tank is in for a major expansion. Fortunately, your shop is just 5 minutes away from her house, and a plumber happens to be available that can leave ASAP. But when she Googles “Rockford Plumbers” your business doesn’t show up on the first page. Or the second. Heck, it doesn’t show up until the fourth page, which she never gets to. She calls a plumber from a first page listing who is twice as far from her house as your shop because she never sees your listing. But you don’t know that. You are just sitting in your office wondering why business is so slow today…again. See why Local SEO is important? Here are 5 reasons that drive the point home. Continue reading
So you have a new website and you think that launching it with a little SEO is all it is going to take to bring in more traffic to your business, right? This couldn’t be further from the truth. It takes much more than just slapping a website together before you can assume that the Google and Bing search engines will rank your site on the first page of their search results. Where you rank depends greatly on the relevancy of the content on your site, the quality, the uniqueness and the value that it provides. These factors, in combination with proper keyword usage, are a lot to manage and is why a professional writer would be your best bet for SEO content optimization.
Consistency is Key for SEO
Consistent content is crucial to the success of your search engine rankings. It is not enough to write one well thought out article with appropriately placed keywords and assume that the search engines will continue to rank your site high. Web sites are crawled often, causing the rankings to shuffle on any given day. Rankings can also rise and fall for no apparent reason other than the capriciousness of Google. This makes it all the more important that you show your authority in your niche by providing quality content on a consistent basis. Continue reading
With big businesses taking control of virtually every market, it is more important than ever for local businesses to expand their reach and increase their visibility. If the local hardware shop wants to continue attracting business, despite a Home Depot and Lowes being in the nearby vicinity, the owner of the hardware shop really has to step up his marketing game. One way that local businesses can boost their exposure and visibility and keep business coming to them is with Local SEO (Search Engine Optimization.)
What exactly is Local SEO?
Local SEO refers to local online marketing. This type of search engine optimization allows local businesses to advertise their services to customers who reside or shop in a local area. This type of SEO combines the use of search engines, as well as local business directories to get the word out about local businesses to local consumers.
Why is Local SEO Beneficial?
If you own a bakery in Los Angeles, it won’t really help your business much if your website shows up in the search results of a person who is looking for a bakery in Toronto, right? The main benefit of local SEO is that it will make your website more visible to people who are actually looking for the type of products or services you offer within a specific area. Being more visible to a local audience will help to increase your success.
So, now that you know what local SEO is and how it can benefit a business, let’s take a look at what local SEO entails. Continue reading