Video may have killed the Radio Star, but not Local SEO!
Video Marketing for Local SEO has been all the rage for the last few years. Something about creating a Page 1 presence on Google within a relatively short period of time and with minimal effort is very attractive, particularly considering the alternatives. And who doesn’t love watching short entertaining videos? Much better than reading a boring old blog post like this one. So the benefits compared to traditional search engine marketing and ranking are numerous, but we are going to narrow it down to the top 5. Or at least they are 5 important benefits if there is a better one you think we missed. So here we go, the 5 benefits of Video Marketing for Local SEO.
5 Benefits of Local Video Marketing
Videos are usually easier to rank for local keywords. Local SEO has ranked many a website for local long tail keywords, but it does not happen overnight. In fact, it is not unusual for it to take 2 to 3 months or longer to go after moderately competitive keywords, particularly if your site is new. The nefarious Google Sandbox has left many new sites in limbo for the first 30 days, sometimes longer. Yes, it can be done more quickly using those infamous “Black Hat” tactics, but good luck holding on to those rankings. Videos, on the other hand, can often be ranked for moderately competitive local keywords much sooner. In fact, for non-competitive keywords, it is not unheard of to be able to rank a video on Page 1 in a day or two, and in extreme cases in minutes! But generally speaking, if optimized properly a new video can be ranked much more quickly than its website counterpart for the same keyword. Continue reading
Here are 5 killer SEO tips!
This week I am kind of busy working on some Local SEO projects, but I still wanted to get some useful info out to my loyal readers. I started thinking about some of the tips that I have picked up fairly recently pertaining to maintaining and optimizing my websites, and I thought for this post I would share a few that you may not be familiar with. You know what they say, that if you can get at least one good idea out of a book, article, etc., then it was worth the effort to read it. So, I basically have a one in five shot to make this read worth your while. So, without further delay, following are 5 ways that you can help to enhance the SEO of your website or blog. Let’s get going.
Here are your 5 SEO tips
Link your photos back to your domain. When you imbed a photo or graphic on a page or post, a default link is created that links it to a page just for that photo with no navigation options. Try clicking on a photo on most websites and you will get a page showing just that photo. This is set up by default in WordPress and other platforms. To avoid this, when you insert the photo into your WordPress post or page, edit the photo by clicking on its’ upper left corner. Change the default setting where it says “Link To” to “Custom URL Setting”, and then change the default link to a link back to your domain. You can link the photo to your homepage or any other page that may be relevant. This keeps someone from navigating away from your site when they click on a photo, where the only option is to click the back button or move on to another site. This can potentially increase your Bounce Rate. If your images are indexed traffic could be directed to the non-navigable page as well. The default link can also be disabled via various means, including a plugin or having your web developer do it. Continue reading
Is having the freshest produce in town a good Unique Selling Proposition?
Often as a Local SEO Consultant I am asked to help businesses drive traffic to their websites. That’s pretty much what we do in a nutshell. And there are many posts on this blog site that delve into the ways that is achieved. But once traffic arrives on your landing page, or your blog post, or your super- duper “Welcome To Our Company” page, what then? Your website is not like a spider’s web: traffic is not going to stick just because it is there. You need to give traffic a reason to hang around. You need to give it a reason to want to do business with your company instead of one that has a website on one of the other nine first page search engine results. You know what I am talking about. You need a Unique Selling Proposition, and you need it fast!
Unique Selling Proposition and Local SEO
Yes, we have talked about USPs in several articles going way back in the archives. But it seems to be a subject that is lost on many businesses, so I will revisit my old friend. When creating a USP, the emphasis should be on “unique”. What makes your business stand out above the crowd? What makes your business the one to do business with above all others? In other words, why should I buy from you instead of Bill down the street? Continue reading
What is the Value of Local SEO?
As a Local SEO Consultant, I know the benefits of Local SEO. With the right strategies in place, a business can have a firm foothold on Google Page 1 search engine results for their niche in their market. And what this means is that anyone searching for their product or service on the internet in their area is likely to visit their website and potentially become a customer. It’s what’s called Inbound Traffic and Conversion. And since it is Organic traffic, it is theoretically free, but we all know that is not really the case. At least I haven’t started doing Local SEO work pro bono.
Yes, that was a very simplified explanation of what Local SEO can do for a company. For a more detailed explanation, please see my article “Compete With The Big Dogs With Local SEO Marketing”. But now that we have covered the benefits, what about the added value to a business? After all, marketing is not just about the ebb and flow and conversion of prospects. It is also about how the public perceives a business as well as the reputation of the business. These are the intangibles of marketing that also play a role on the Internet. So if I haven’t lost you yet, allow me to explain in a little more detail what I mean about value in contrast to the benefits of Local SEO. Continue reading
Plugins can improve your Local SEO
As a Local SEO Consultant who often works with WordPress for building and maintaining websites, I find myself looking for plugins from time to time that solve specific problems. And if you are like me, basically unskilled in website development or design, sometimes those Plugins can be a life saver. In a previous post, “SEO For Your WordPress Website”, I listed six WP Plugins that were useful for SEO. They were:
- Google Analyticator
- Google Author Link
- Google XML Sitemaps
- W3 Total Cache
- WordPress SEO by Yoast
These six FREE plugins create a good foundation for any WP site (although the designers are always happy to accept donations). As I mentioned in the article, the Google XML Sitemaps plugin may not be necessary since the Yoast plugin includes an XML sitemap, but I had an issue with the Yoast version (since updated several times) so I used Google XML Sitemaps instead. But in addition to these six essential Plugins, there are 5 others that I want to share with you that have come in handy when needed. Use of these Plugins can either help your Local SEO or make the content creation for your website a little easier.
5 More WordPress Plugins for Local SEO
Once again, the following Plugins are all free. Please keep in mind that someone had to invest their time and resources to develop these great tools, so try to feel generous with the donations. More details are available by going to the website for each Plugin using the links provided. Continue reading