Tag Archives: Local SEO

Anchor Text Distribution For Local SEO

Don't let Anchor Text sink your Local SEO!
Don’t let Anchor Text sink your Local SEO!

If you ask a hundred different Local SEO consultants “What anchor text distribution is best for inbound links?” you will likely get a hundred different answers.  Back in the day, before mean old Google started handing out spankings for over optimization, the answer would have been “Use the keywords that you are trying to rank for on search engine results”.  So if you were trying to rank for “Cheap Hotel Rooms”, then that keyword phrase was what you used for the anchor text of your links.  Seems pretty easy, right?  Well, Google doesn’t like easy.  Google not only wants you to earn your links, they (he, it whatever) wants you to have a “natural” anchor text distribution for your links.  What does this all mean?  What is anchor text?  What is anchor text distribution?  Let’s take a couple of moments to break it down.

Anchor Text Influences Local SEO

Anchor text, as it relates to inbound links, is the verbiage that is used in the link itself.  One of the most common anchor texts is “Click Here”.  It became apparent some time ago to SEO consultants that generic anchor text like “Click Here” would be no help at all to Local SEO or any other type of SEO.  It didn’t give Google any information about what the link or the site it was being directed to was all about.  So some brilliant SEO consultant (no, not me) came up with the idea that if you used the keywords that you were trying to optimize your site for as the anchor text for inbound links, well, Google would be all over that and your site would get a boost in terms of relevancy for those keywords in the search engine results.  Soon, everyone and their brothers were flooding the internet with highly optimized anchor text links, which means far too many links looked like our “Cheap Hotel Rooms” anchor text example.  Continue reading

Local SEO Killed… Part 2: Resurrection

Friendly Customer Service is Good Local SEO
Friendly Customer Service is Good Local SEO

Last week I went off on a little rant about my un-favorite internet service provider Comcast.  And yes, I am done being coy about the name of the company.  We discussed how Local SEO is dependent upon your local reputation of not only your product or service, but your customer service as well.  Clearly, as was evident in my previous diatribe, Comcast had dropped the ball in the customer service department.  In fact their product, in this case their internet service, was also lacking, which is what precipitated the whole ordeal to begin with.  None of this would have happened had I not called the support desk several times to resolve an internet service issue and had been finally convinced to change my package of services.  What was I thinking?

Since that article was written, I did make my way over to the service center to turn in the modem.  The impetus was my discovery that one of our TV cable boxes was not HD compatible, so I needed to exchange that box anyway.  It made it so much more palatable to justify my presence there as not being because of the internet modem fiasco, but because of the cable box exchange necessity.  Kind of like, “Oh, and while I’m here, I might as well turn in this internet modem that has been sitting around my office.”  And who would have thunk it, but while I was there, anticipating the worst, I would be pleasantly surprised by their Local SEO upgrade to: “Well, that wasn’t so bad”? Continue reading

Local SEO Killed By Bad Customer Service

Customer Service is part of the Local SEO Package!
Customer Service is part of the Local SEO Package!

OK, time for another rant.  If you have read any of my articles, you know that Local SEO is dependent on the reputation that a company has, particularly as it is exhibited on line.  This reputation is won not only by the quality of the product or service sold by the company, but also by the customer service provided by that company.  So, what happens when a company provides terrible customer service, to the point that they act as if they don’t care one whit about what their customers think about them?  I’ll tell you what, they develop a bad reputation and their Local SEO is severely compromised.

Here’s my story, and I’ll try to keep it brief, but probably not.  I was having some problems with my internet service provider about a month ago.  For some reason, they were blocking access to my business websites.  I could access them with another service provider, just not mine.  And it was not just from my IP address either.  But that is not the issue that prompted this rant.  While calling more than once to resolve this problem (happened two weeks in a row), they kept telling me that I was overpaying for my services and could save a significant amount of money by bundling my services, both internet and cable TV.

Local SEO begins to die a slow death

Against my better judgment, because somehow I knew they would screw things up (I’ve dealt with this company off and on for many years) I relented and changed to the packaged service.  While setting things up over the phone, the conversation turned to my internet modem.  I already owned one when this company took over service in our area, and my bill always reflected an owned modem, which meant no rental fee.  So when the customer service rep brought up the modem, I emphasized that I did not need a new modem as I already owned one.  I even told him to check my current account to see that it was reflected in my billing statements.  He assured me that the modem rental was removed from my package, and that we were good to go.  Well, you know where this is going, don’t you? Continue reading

Are Dashes In Domain Bad Local SEO?

Dashes are OK for roads, but what about Local SEO?
Dashes are OK for roads, but what about Local SEO?

Local SEO is all about being found on the internet locally, and when it comes to your business website, your domain name is front and center.  Should you have a branded domain name or a catchy or clever one?  Perhaps your domain should be an EMD (exact match domain) that goes after a specific keyword?  These are important questions that will not be covered in this article, although my personal opinion is to try for a clever domain name containing a keyword(s), such as “rockfordrockstattoos.com”.  And of course, dot com domains are still preferred due to the perception by many web surfers that it is the only type available.  But, I digress.  Once you have narrowed down the name and type of domain, there is still one question to be answered: should you buy a hyphenated or a non-hyphenated domain name?

No Impact on Local SEO?

First of all, Google does recognize hyphens as spaces in the URL, so it is not an anomaly to use them in a domain name.  In fact, if you are reading this post on its own page rather than the home page, you will see that the name of the post is hyphenated in the URL, which is done automatically.  Many SEO consultants believe that having hyphens (or dashes) in the main domain name has no measurable impact.  One consultant whose article I recently read insisted that hyphens were actually necessary since Google cannot read individual words in a domain name without them (I disagree and will dispute that contention shortly).  However, others have attested that having hyphens can reduce the ranking of a website compared to a non-hyphenated version.  Continue reading

Local SEO Depends On Keyword Research

Local SEO uses spy tactics for keyword research
Local SEO uses spy tactics for keyword research

Local SEO is often thought of as the art of ranking in search engines for the keywords that most people Google when searching for a particular product or service.  For instance, if someone needs a plumber and they live in Rockford, then they will probably use the search term “Rockford plumber” or “plumber in Rockford” or something similar.  These are obvious choices for a plumber or plumbing business to want to rank for.  But are the obvious choices the only keywords that your business should be going after in the SERPs?  No siree, Bob!  There are likely many long and longer tail keywords that your business could rank for, and although each one may not produce much search traffic, in total they could represent more traffic than the main keywords.

So, how do you find these local long tail keywords to add to your Local SEO program?  There are several sources or tactics that you can implement, and we are going to briefly cover a few of them to help you jump start your keyword research.  The best part about these tactics is that they are FREE, and can be implemented with the resources provided by Google.  What a deal!  So let’s jump in and start researching those keywords. Continue reading