As an SEO Consultant, I know the importance of On-Site SEO and optimizing your website or blog so that it ranks for the keywords you want to show up for in the SERPs. As the previous Local SEO article emphasized, you probably want to go after local long-tailed keywords so that customers can find you when they are looking for your local products or services. And you want them to find you on Page 1, preferably near or at the top. But according to some SEO gurus, using long-tail keywords in your content is mandatory, and there are certain places where they must be inserted. All well and good, if your only “readers” are Google bots. But what about the human experience?
An e-book that I recently read got me thinking about that very thing. It professed that long-tail keywords must be in the title, headings and content of the article. But are we as webmasters so concerned about what Google thinks of our website and getting high rankings that we will ignore the underlying reason why we created the site to begin with? Websites are created for people, and how people engage with our sites is what Content Marketing is all about. So why do we “optimize” our content to make sure that our marketing keywords are strategically inserted even if it makes no sense or negatively affects the reader experience? Beats the heck out of me. So let’s take a look at two commonly employed SEO tactics that are not necessarily conducive to reader engagement. Continue reading