Tag Archives: On-Site SEO

5 Quick Tips To Enhance Your Website’s SEO

Here are 5 killer SEO tips!
Here are 5 killer SEO tips!

This week I am kind of busy working on some Local SEO projects, but I still wanted to get some useful info out to my loyal readers.  I started thinking about some of the tips that I have picked up fairly recently pertaining to maintaining and optimizing my websites, and I thought for this post I would share a few that you may not be familiar with.  You know what they say, that if you can get at least one good idea out of a book, article, etc., then it was worth the effort to read it.  So, I basically have a one in five shot to make this read worth your while.  So, without further delay, following are 5 ways that you can help to enhance the SEO of your website or blog.  Let’s get going.

Here are your 5 SEO tips

Link your photos back to your domain.  When you imbed a photo or graphic on a page or post, a default link is created that links it to a page just for that photo with no navigation options.  Try clicking on a photo on most websites and you will get a page showing just that photo.  This is set up by default in WordPress and other platforms.  To avoid this, when you insert the photo into your WordPress post or page, edit the photo by clicking on its’ upper left corner.  Change the default setting where it says “Link To” to “Custom URL Setting”, and then change the default link to a link back to your domain.   You can link the photo to your homepage or any other page that may be relevant.  This keeps someone from navigating away from your site when they click on a photo, where the only option is to click the back button or move on to another site.  This can potentially increase your Bounce Rate.  If your images are indexed traffic could be directed to the non-navigable page as well.  The default link can also be disabled via various means, including a plugin or having your web developer do it.  Continue reading

SEO Just For Search Engines?

As an SEO Consultant, I know the importance of On-Site SEO and optimizing your website or blog so that it ranks for the keywords you want to show up for in the SERPs.  As the previous Local SEO article emphasized, you probably want to go after local long-tailed keywords so that customers can find you when they are looking for your local products or services.  And you want them to find you on Page 1, preferably near or at the top.   But according to some SEO gurus, using long-tail keywords in your content is mandatory, and there are certain places where they must be inserted.  All well and good, if your only “readers” are Google bots.  But what about the human experience?

Does your SEO Consultant spin your content?
Does your SEO Consultant spin your content?

An e-book that I recently read got me thinking about that very thing. It professed that long-tail keywords must be in the title, headings and content of the article.  But are we as webmasters so concerned about what Google thinks of our website and getting high rankings that we will ignore the underlying reason why we created the site to begin with?  Websites are created for people, and how people engage with our sites is what Content Marketing is all about.  So why do we “optimize” our content to make sure that our marketing keywords are strategically inserted even if it makes no sense or negatively affects the reader experience?  Beats the heck out of me.  So let’s take a look at two commonly employed SEO tactics that are not necessarily conducive to reader engagement.   Continue reading