Is SEO now like the Zombies walking around in George Romero’s classic movie? You know, acting like a living, functioning entity, but in all actuality, dead and non-viable? And to take the analogy one step further, is that why webmasters are still “afraid” of SEO? They’re afraid that if they just ignore SEO because they know it is dead, it still might sneak up from behind and bite them in the assets? Is that why webmasters just keep doing what they have always done? Over optimizing their sites and buying naturally cultivating links with content marketing because that’s the only way they know how to kill an SEO Zombie?
Fear not, SEO is not really dead, just looking kind of disheveled. Or maybe the SEO that we used to know is going through a metamorphosis, and will be stepping out soon in a new Armani Tux. In any case, there are some issues we need to address if we are going to keep our websites out of the Google graveyard. Here are 3 important areas to keep in mind when formulating your SEO plan for 2014. Continue reading →
OK, we’ve talked about SEO in the Wake of Panda and Penguin. I thought that it was pretty clear to everyone that the old strategy of buying spammy links in large quantities to drive your website to page one ranking in days instead of weeks or months was as dead as honesty in politics. I also thought that we all understood that content is King and that if you write it, they will come. I know, that last part is a bit of a stretch.
So why do I keep coming across articles and courses by so called SEO gurus who keep recommending that webmasters purchase Social Bookmarks and High PR links in the thousands? Not to mention Likes and YouTube views and any other type of affirmation that says hey, my content is a lot more popular than it really is? Why, because it still works. Now hold on, that wasn’t an endorsement, just a statement of fact. Buying all of those spammy links and Social Affirmations is like buying votes in an election. If you win and don’t get caught, well, hey, good for you. But if you do get caught, deny, deny, deny. Oops, I mean there can be a heavy price to pay.
There are many reasons why some SEO gurus keep on recommending Black Hat SEO techniques and why websites still exist that sell those spammy links and Likes. Because some webmasters are still buying into the “faster is better” philosophy and are willing to Play Chicken with their SEO. Let’s look at a few of the reasons. Continue reading →
I have seen just about everything in the world of SEO, but there are a few things that just burn my buns, so I am off on a little rant today. As a professional SEO Consultant and Internet Marketer, it is my job to do the best job I can for my clients in an ethical and White Hat manner. I am also entitled to be adequately compensated for my hard work as well as for the dedicated work of my staff. But from time to time I am approached by or receive requests from someone who has a preconceived notion about what is White Hat or ethical that does not jibe with my core philosophies. And to boot, they must think that Moore Marketing Systems is some type of philanthropic organization!
So, in today’s post I am going to vent a little bit, but not too much, about the Top Five Pet Peeves of mine when it comes to SEO. Not so much to release the angst that has built up after having been confronted by these demons time after time, but more as a lesson on how not to approach both SEO and building a relationship with an SEO Consultant. So here we go. Continue reading →
So, your SEO Consultant has filled you in about the new Google algorithm update called Hummingbird, right? No? Well, in case you haven’t heard, Google announced the release of yet another new algorithm a few weeks ago. You may be scratching your head, wondering what this new algorithm update is all about and why Google keeps making these updates (haven’t Panda, Penguin and all the others been enough?). And, most importantly, you are probably wondering how this update will affect your SEO and your website.
Let’s dissect the basics of the new “Hummingbird” update:
SEO and Google Algorithms
If you’ve had a website for a while, you are probably aware that Google has a lot to say about what you do with your site. That’s because this search engine is the most widely used, which means that you want to make sure that you are pleasing the “powers that be” at Google with good, White Hat SEO.
In order to ensure that the users of their search engine are getting the best possible experience, Google has implemented search algorithms. These algorithms are a way to look through all of the tons of websites that are on the World Wide Web in order to provide users with the most relevant pages for their searches. “Panda” and “Penguin” were two of the biggest updates to these search algorithms; however, in order to keep up with the times and maintain a quality search experience, they’ve just recently added the new “Hummingbird” update. Continue reading →
Hi, and welcome back to the Rockford Marketing Consultant blog. This post is going to be a little different than our previous posts, because as you have already noticed, this one includes a YouTube video of yours truly. I figured, rather than just providing a tiny little profile picture for you to gawk at, you can now hear my dulcet tones and see me on the semi- big screen! Actually, now you can see why I am in SEO and Internet Marketing, and not an actor or TV star.
So, what is the point of this YouTube video? It is a very brief introduction to the services that Moore Marketing Systems can offer your company. If you have read our previous posts, you know that SEO and Internet Marketing is a multi-faceted endeavor. At Moore Marketing Systems, we pride ourselves in being able to offer a comprehensive solution to your SEO and Marketing needs. Let’s recap some of the services that we can offer your company. Continue reading →