Don’t let the Negative SEO Assassin kill your website!
About a month ago, SEO operatives were abuzz about the latest stick in the eye from Google. Once again, the nefarious beast Penguin was unleashed in a refreshed 3.0 version to basically check up on sites that had been previously penalized to see if they have gotten their act together. Of course newer sites were also scrutinized and fell under the Penguin axe if found lacking. Some conspiracy theorists even claim that Penguin’s pal Panda tagged along to create some havoc as well. Who knows? Matt Cutts never tells us exactly what Google is doing, so speculation runs rampant and we either bemoan the ramifications of shoddy SEO or rejoice when our websites jump in the rankings. Who ever thought that SEO could be so cloak and dagger?
What Is Negative SEO?
Now some SEO magicians who had their websites obliterated from the rankings staunchly have claimed that they were operating under the strict graces of Google. So how could their sites have tanked so badly? Well, one possibility is that they, or their sites to be specific, were the victims of Negative SEO. Pray tell, what is Negative SEO you ask? Let me lay it out for you. Negative SEO is when a competitor, rival company, malicious SEO dweeb, etc. directs some nasty spammy links to your site, usually in horrendous quantities, for the sole purpose of torpedoing your website’s Google rankings. It can even be accomplished inadvertently when links are purchased from not so reliable sources that claim to have “Penguin friendly” or “Google safe” links but in reality are selling, to put it bluntly, nothing but crappy links that Google will spot like a dog turd in the snow. Continue reading
Here are 5 killer SEO tips!
This week I am kind of busy working on some Local SEO projects, but I still wanted to get some useful info out to my loyal readers. I started thinking about some of the tips that I have picked up fairly recently pertaining to maintaining and optimizing my websites, and I thought for this post I would share a few that you may not be familiar with. You know what they say, that if you can get at least one good idea out of a book, article, etc., then it was worth the effort to read it. So, I basically have a one in five shot to make this read worth your while. So, without further delay, following are 5 ways that you can help to enhance the SEO of your website or blog. Let’s get going.
Here are your 5 SEO tips
Link your photos back to your domain. When you imbed a photo or graphic on a page or post, a default link is created that links it to a page just for that photo with no navigation options. Try clicking on a photo on most websites and you will get a page showing just that photo. This is set up by default in WordPress and other platforms. To avoid this, when you insert the photo into your WordPress post or page, edit the photo by clicking on its’ upper left corner. Change the default setting where it says “Link To” to “Custom URL Setting”, and then change the default link to a link back to your domain. You can link the photo to your homepage or any other page that may be relevant. This keeps someone from navigating away from your site when they click on a photo, where the only option is to click the back button or move on to another site. This can potentially increase your Bounce Rate. If your images are indexed traffic could be directed to the non-navigable page as well. The default link can also be disabled via various means, including a plugin or having your web developer do it. Continue reading
Don’t fall victim to SEO Overload
The Internet is a wonderful thing. There is so much information, much of it free, coming at you at the speed of light, unless you have a slow internet connection. And in the world of SEO, the information available can be overwhelming. Blog sites, forums, emails, videos, webcasts, podcasts, e-books, white letters, well, the list goes on and on. How do you keep up with all of this stuff? It would be literally impossible to keep up with all of the information coming at you, even if you made it a full time job. You would have to get up at the crack of dawn, brew a big pot of coffee, and read, read, read all day long. And by the second day it would be skim, skim, skim.
With so many facets of SEO and Internet Marketing, some kind of strategy must be devised to give proper attention to each component. So how do you do it? How do you stay up to date with SEO, Local SEO, Social Media Marketing, Content Marketing, Video Marketing, Email Marketing and all of the other forms of Internet Marketing? Take a speed reading course? Unless you are one of those types of people that can read as fast as you can turn a page, it won’t help nearly enough. So let’s take a look at some basic strategies that you can implement to handle the influx of information contributing to SEO Overload. Continue reading
As an SEO Consultant, I know the importance of On-Site SEO and optimizing your website or blog so that it ranks for the keywords you want to show up for in the SERPs. As the previous Local SEO article emphasized, you probably want to go after local long-tailed keywords so that customers can find you when they are looking for your local products or services. And you want them to find you on Page 1, preferably near or at the top. But according to some SEO gurus, using long-tail keywords in your content is mandatory, and there are certain places where they must be inserted. All well and good, if your only “readers” are Google bots. But what about the human experience?
Does your SEO Consultant spin your content?
An e-book that I recently read got me thinking about that very thing. It professed that long-tail keywords must be in the title, headings and content of the article. But are we as webmasters so concerned about what Google thinks of our website and getting high rankings that we will ignore the underlying reason why we created the site to begin with? Websites are created for people, and how people engage with our sites is what Content Marketing is all about. So why do we “optimize” our content to make sure that our marketing keywords are strategically inserted even if it makes no sense or negatively affects the reader experience? Beats the heck out of me. So let’s take a look at two commonly employed SEO tactics that are not necessarily conducive to reader engagement. Continue reading
Following is a scenario that highlights why Local SEO is important to your business. Let’s say your business offers local plumbing services, and a potential customer walks into her kitchen and discovers a geyser of a leak coming from under the sink. She tries to shut off the water supply, but the valve is old and rusty and she can’t manage to turn it, even with a big old wrench. In the meantime, the pool of water in the kitchen is getting bigger and deeper, and she knows she better either call a plumber or put on her bathing suit. She tries to remember where the phone book is, but then recalls she threw it out after her hulk of a husband did the old “tear a phone book in half” routine. Actually, he was pretty impressive. Anyway, it’s too bad, because you sprung for a nice half page listing in that phone book, but it won’t do you any good now.
Traffic Won’t Flow Without Local SEO!
Our maiden in distress grabs her cell phone, and starts searching the internet for a local plumber. She needs someone really local, because if a plumber doesn’t get to her house within the next 15 minutes, well, the fish tank is in for a major expansion. Fortunately, your shop is just 5 minutes away from her house, and a plumber happens to be available that can leave ASAP. But when she Googles “Rockford Plumbers” your business doesn’t show up on the first page. Or the second. Heck, it doesn’t show up until the fourth page, which she never gets to. She calls a plumber from a first page listing who is twice as far from her house as your shop because she never sees your listing. But you don’t know that. You are just sitting in your office wondering why business is so slow today…again. See why Local SEO is important? Here are 5 reasons that drive the point home. Continue reading