Tag Archives: Social Media

Why Reputation Management Is Important to Your Business

Don't let a bad reputation haunt you!

Don’t let a bad reputation haunt you!

When you were in High School, you probably had a reputation of some sort.  Nerd, Jock, Brain, you remember. But now you are all grown up and you have invested a great deal of time, effort and money into your business. You have put a lot of things on the backburner in order to turn your dream of running a successful business into a reality. You have finally reached a point in your career where you feel like all of your hard work has paid off.  You have created a brand, established yourself as an expert in your niche and you have come to the point where your business is able to pretty much speak for itself.

Then one day, you find that your sales are dwindling; you aren’t attracting as much business as you once were and you can’t help but wonder why. You are offering the same services as you always have, so what gives?  Then you spot it; a negative review or two about your business from an irate customer who you wouldn’t be able to please, even if you offered your services on a gold plate with a silver spoon.  It’s like being back in High School again, and someone is spreading malicious gossip behind your back.

The Impact of a Negative Reputation

Even if you have provided exceptional service each and every time, and you have 98 five-star reviews out of 100, those 2 one-star reviews and negative comments can have a huge impact on the success of your business. Continue reading

Night Of The Living SEO

Is This Your SEO Consultant?

Is This Your SEO Consultant?

Is SEO now like the Zombies walking around in George Romero’s classic movie?  You know, acting like a living, functioning entity, but in all actuality, dead and non-viable?  And to take the analogy one step further, is that why webmasters are still “afraid” of SEO?  They’re afraid that if they just ignore SEO because they know it is dead, it still might sneak up from behind and bite them in the assets?  Is that why webmasters just keep doing what they have always done?  Over optimizing their sites and buying naturally cultivating links with content marketing because that’s the only way they know how to kill an SEO Zombie?

Fear not, SEO is not really dead, just looking kind of disheveled. Or maybe the SEO that we used to know is going through a metamorphosis, and will be stepping out soon in a new Armani Tux.  In any case, there are some issues we need to address if we are going to keep our websites out of the Google graveyard.  Here are 3 important areas to keep in mind when formulating your SEO plan for 2014. Continue reading

Grow Sales With Social Media Marketing

Are you using Social Media?

Are you using Social Media?

If you are above ground and have a computer, a smartphone or any other technological device, undoubtedly you have heard of social media. Heck, you likely have your own personal accounts on several social media platforms.

On a personal level, social media platforms like Facebook and Twitter are a fantastic way to stay in touch with friends and family. How many people have you connected with on these sites?

While there are many benefits of using such sites, as a business owner, are you aware that there are some pretty impressive benefits of using social media for your marketing efforts? Take a look at how many friends or followers you have on your personal accounts. Now, imagine how many friends and followers you could connect your business with. Continue reading