When you were in High School, you probably had a reputation of some sort. Nerd, Jock, Brain, you remember. But now you are all grown up and you have invested a great deal of time, effort and money into your business. You have put a lot of things on the backburner in order to turn your dream of running a successful business into a reality. You have finally reached a point in your career where you feel like all of your hard work has paid off. You have created a brand, established yourself as an expert in your niche and you have come to the point where your business is able to pretty much speak for itself.
Then one day, you find that your sales are dwindling; you aren’t attracting as much business as you once were and you can’t help but wonder why. You are offering the same services as you always have, so what gives? Then you spot it; a negative review or two about your business from an irate customer who you wouldn’t be able to please, even if you offered your services on a gold plate with a silver spoon. It’s like being back in High School again, and someone is spreading malicious gossip behind your back.
The Impact of a Negative Reputation
Even if you have provided exceptional service each and every time, and you have 98 five-star reviews out of 100, those 2 one-star reviews and negative comments can have a huge impact on the success of your business. Continue reading