So, you have a new business and you want to make money, and you just want to jump right in and start selling to your customers. It doesn’t work like that. You need to know how to sell your product and more importantly, why your customers should buy your product. So what exactly is your Unique Selling Proposition? Do you know why your customers might want to purchase your goods or services over those of your competitors? This is a large part of who you are as a business. You may have thought that you would be able to just open your doors and start selling your product, but in fact there is much more involved in starting a business. Continue reading
You have a fantastic product or service that you are offering. You know that what you are offering has something different that will really benefit your targeted audience. You have created an attractive website, you’re using proven marketing tactics and you’re doing everything according to the books in order to get the word out about your product or service, yet you aren’t coming close to your projected sales.
If this sounds familiar to you, I bet you’re sitting there scratching your head and wondering what it is that you are doing wrong.
Well, I can tell you without even looking at your website, knowing what it is that you are selling or knowing what type of marketing tactics you are using. It’s your Unique Selling Proposition. It’s lacking.
Huh? What’s a Unique Selling Proposition? If you are perplexed, it’s no wonder you are having trouble. Continue reading