Video may have killed the Radio Star, but not Local SEO!
Video Marketing for Local SEO has been all the rage for the last few years. Something about creating a Page 1 presence on Google within a relatively short period of time and with minimal effort is very attractive, particularly considering the alternatives. And who doesn’t love watching short entertaining videos? Much better than reading a boring old blog post like this one. So the benefits compared to traditional search engine marketing and ranking are numerous, but we are going to narrow it down to the top 5. Or at least they are 5 important benefits if there is a better one you think we missed. So here we go, the 5 benefits of Video Marketing for Local SEO.
5 Benefits of Local Video Marketing
Videos are usually easier to rank for local keywords. Local SEO has ranked many a website for local long tail keywords, but it does not happen overnight. In fact, it is not unusual for it to take 2 to 3 months or longer to go after moderately competitive keywords, particularly if your site is new. The nefarious Google Sandbox has left many new sites in limbo for the first 30 days, sometimes longer. Yes, it can be done more quickly using those infamous “Black Hat” tactics, but good luck holding on to those rankings. Videos, on the other hand, can often be ranked for moderately competitive local keywords much sooner. In fact, for non-competitive keywords, it is not unheard of to be able to rank a video on Page 1 in a day or two, and in extreme cases in minutes! But generally speaking, if optimized properly a new video can be ranked much more quickly than its website counterpart for the same keyword. Continue reading
Unless you are new to SEO and just started using the Internet, you are most likely aware of YouTube. Not only is this site the place you go to when you want to find a video about, well, anything, it is also the go-to place to gain practical and valuable information. Believe it or not, this video broadcasting site is one of the most widely used search engines on the World Wide Web! In fact, YouTube’s “internal” search engine is the number two search engine in volume, only behind Google.
What does this mean to you, as a business owner and SEO? It means that you should be taking advantage of the benefits of YouTube, and if you aren’t, you need to get on the YouTube marketing bandwagon right away.
Why is this video sharing site so important to online marketing? Because it is an easy way to make a powerful statement and because it is a fantastic way to boost your search engine optimization efforts. Yes, you read that right; YouTube has an incredibly powerful effect on our SEO efforts. Why and how so? Keep on reading to find out the connection between SEO and YouTube. Continue reading
If you use the World Wide Web at all (which obviously, you do), you have no doubt heard of YouTube and other versions of video sharing sites. Believe it or not, these sites have become a key point in marketing in the 21st century. In fact, video marketing has become so effective that it has been found to be even more powerful than written content.
What is the reason behind the power of video marketing? The simple truth is that the general public would much rather watch an informative video that tells them about a product, a service or how to do something than they want to read an article that offers the exact same information. That is not to say that written content is no longer king, but video marketing is quickly becoming an extremely effective and popular marketing tool. In fact, video marketing can be so powerful that not using it to promote your products and services can actually have a negative impact on the success of your business.
How to Effectively Use Video Marketing
Since video marketing is so powerful, you are likely interested in using it to promote your business, if you haven’t already. While anyone can create a video and post it on social networking sites, if you really want your video marketing efforts to have a successful impact on your business, you have to employ some specific tactics. These tactics will help get your video noticed and drive even more success to your business.
So, what are these tactics? Let’s take a look: Continue reading