If you use the World Wide Web at all (which obviously, you do), you have no doubt heard of YouTube and other versions of video sharing sites. Believe it or not, these sites have become a key point in marketing in the 21st century. In fact, video marketing has become so effective that it has been found to be even more powerful than written content.
What is the reason behind the power of video marketing? The simple truth is that the general public would much rather watch an informative video that tells them about a product, a service or how to do something than they want to read an article that offers the exact same information. That is not to say that written content is no longer king, but video marketing is quickly becoming an extremely effective and popular marketing tool. In fact, video marketing can be so powerful that not using it to promote your products and services can actually have a negative impact on the success of your business.
How to Effectively Use Video Marketing
Since video marketing is so powerful, you are likely interested in using it to promote your business, if you haven’t already. While anyone can create a video and post it on social networking sites, if you really want your video marketing efforts to have a successful impact on your business, you have to employ some specific tactics. These tactics will help get your video noticed and drive even more success to your business.
So, what are these tactics? Let’s take a look:
- Make quality videos. You don’t have to go into a soundstage in Hollywood, but you do have to have a good quality video in order to get results. Don’t film your video in a basement or a garage while wearing a sloppy tee shirt and repeatedly saying, “Err” and “Umm”. Doing this will actually turn away customers rather than attract them. Create a plan for you video. Know what you are going to cover in your video and create a script to follow. Although knowing what you are going to say is important, don’t read off the script, try to sound spontaneous. Make sure you look presentable, speak in a professional but not over-dramatized voice and film in a visually pleasing space (your store or your office, for example). The more professional your video looks, the better results you will see.
- Make it short. You don’t want to have a video that is long and drawn out; you’ll only lose the attention of your audience. Likewise, you don’t want a video that is 2 seconds long. A video that is about 2 to 5 minutes long is perfect. Obviously this does not pertain to webinars, where you are sharing much more information and your audience is already prepared and committed to the time allotted.
- Share it. Once you have created your video and uploaded it onto your choice video site, share it. Post links to your video on Facebook, Twitter and all of your other social profiles. You can also send out links to your video through your email marketing campaign. And, while you’re at it, go ahead and post your video right on your website. When visitors click on your site, they’ll instantly have access to your video. The more you share your video, the more attention it will attract.
- Optimize it. Believe it or not, you can optimize your videos. You don’t have to write a script that is full of choice keywords and say them throughout your dialogue, Google spiders can’t “watch” the video anyway. To optimize a video, use your keywords in the title, in the meta description and in the tags. This will help to direct your targeted audience to your video when they use your keywords as search terms.
If you want to ramp up your marketing efforts, you should certainly consider adding video marketing to your bag of tricks. You won’t believe what a powerful effect it can have on the success of your business.
Not sure how to go about setting up a video marketing campaign? Get in touch with Moore Marketing Systems today or schedule a free 30 minute consultation. We are ready and waiting to help you with all of your video marketing needs.